With the development of the digital age, many enterprise users in the industry of digital outdoor advertising generated a great interest, comments on the growing, are hoping to make contributions to the outdoor digital advertising has a more competitive. Thus, digital outdoor advertising industry also presents a variety of trends in the development process.
Following is a summary of five development trends of outdoor digital advertising:
1digital signage, retail industry booming
In the field of digital signage, retail industry to become the fastest outdoor digital advertising industry, mainly because owners of retail digital signage can help achieve higher sales, and can greatly enhance the customer experience. In advertising, that reason has become more prominent.
2, and" relevance " is the new King
We know that content is certainly key factors for digital signage applications. In fact, the content quality is good or bad will also determine the growth of outdoor applications in the digital advertising industry, how to allow it to better meet the needs of the target audience ? Relevance has become a new and important key factors.
Show advertisers according to the needs of creative advertising content, and each month, they should also do the statistics about the audience. What kind of advertising most appealing to the viewer's eyes to see what it is, and this is the direction of their efforts.
3, more local input
In order to make digital content more relevance, digital signage deployments and vendors are trying to show that local content is more effective, in order to attract more viewers ' eyes.
Typically, local content such as news headlines, notices and weather information will play a major role, how can these better insertion into the advertising content displayed, this will also be the key to meeting the target audience needs.
Then, to enter a local Windows Embedded digital display systems has become a best attempt, so, system administrators and technicians will be able to install and update the displayed content in a timely manner, to ensure local input content more consistent with the tastes of the audience.
4, image is " a new language”
The audience does not want to see on the screen is to disregard all the text, images or video to “ Tell a story ” Would be a better choice. Advertising agencies need to face up to this reality, to communicate with the audience with an image will become increasingly important, and this will better meet the needs of consumers.
5, move, show rapid growth
Finally, we should also see that mobile number of digital signage is also on the rise, two important bus lines and is the representative of elevator. The past, we are walking or during the move is unlikely to enjoy the contents of information services in a timely manner, as wireless broadcasting and wireless content delivery technology for rapid development, it also inadvertently become a reality.
Following is a summary of five development trends of outdoor digital advertising:
1digital signage, retail industry booming
In the field of digital signage, retail industry to become the fastest outdoor digital advertising industry, mainly because owners of retail digital signage can help achieve higher sales, and can greatly enhance the customer experience. In advertising, that reason has become more prominent.
2, and" relevance " is the new King
We know that content is certainly key factors for digital signage applications. In fact, the content quality is good or bad will also determine the growth of outdoor applications in the digital advertising industry, how to allow it to better meet the needs of the target audience ? Relevance has become a new and important key factors.
Show advertisers according to the needs of creative advertising content, and each month, they should also do the statistics about the audience. What kind of advertising most appealing to the viewer's eyes to see what it is, and this is the direction of their efforts.
3, more local input
In order to make digital content more relevance, digital signage deployments and vendors are trying to show that local content is more effective, in order to attract more viewers ' eyes.
Typically, local content such as news headlines, notices and weather information will play a major role, how can these better insertion into the advertising content displayed, this will also be the key to meeting the target audience needs.
Then, to enter a local Windows Embedded digital display systems has become a best attempt, so, system administrators and technicians will be able to install and update the displayed content in a timely manner, to ensure local input content more consistent with the tastes of the audience.
4, image is " a new language”
The audience does not want to see on the screen is to disregard all the text, images or video to “ Tell a story ” Would be a better choice. Advertising agencies need to face up to this reality, to communicate with the audience with an image will become increasingly important, and this will better meet the needs of consumers.
5, move, show rapid growth
Finally, we should also see that mobile number of digital signage is also on the rise, two important bus lines and is the representative of elevator. The past, we are walking or during the move is unlikely to enjoy the contents of information services in a timely manner, as wireless broadcasting and wireless content delivery technology for rapid development, it also inadvertently become a reality.