Beijing will step up public service advertising and placement

Beijing intersection one of the top ten Forum " China advertising industry development Summit Forum " was held yesterday afternoon, Minister of propaganda Department of the Beijing Municipal Party Committee Standing Committee, and Vice Mayor Lu Wei said in introduction of Beijing industry development planning, This city to eliminate illicit advertising, false advertising, vulgar ads at the same time, will increase the intensity of public service ads put to put, into Beijing " renowned international advertising Center City ".

　 Introduction to Lu Wei, Beijing 2011 year advertising business for breakthrough 800 billion dollars, accounted for the proportion of 20%, the market scale of the country's largest, has become China's advertising Center. He said, Beijing will actively develop a comprehensive special policies supporting the development of the advertising industry, promote the shift from extensive to intensive advertising industry, promoting advertising media and production company depth docking, improve levels of specialization and agglomeration, large-scale, international development. Set up ad groups, building advertising industry Park, foster advertising carrier, at the same time strengthening the management of advertising industry, put an end to illegal advertising, false advertising, vulgar ads. Lu Wei also highlight, " devoting major efforts to developing non-commercial advertising, increase the intensity of inputs to inject ".

　　According to China Central television advertising business management He Haiming, Deputy Director of the Centre said on the Forum, CCTV launched the public service ads this year year to allocate special funds into public service ads creation , will launch a 100 per cent of TV public service announcements.

　　This reporter learned from the Bureau of industry and commerce, Beijing's plan to set up a base for innovation in public service advertising research, establishment of a special fund for public service announcements, contest of public service advertising, public interest advertising, held exhibitions on a regular basis, to reward businesses and individuals involved in public service advertising campaigns.