Xin haiguang: social media marketing is more than micro-blog marketing
Remember four years ago, just the rise of social network, the thief dish event so we recognize that Web2.0 brought new communication concepts. Subsequently, blogs, social networking tools micro-blog rise rapidly, user behavior patterns also has undergone changes in turn the world upside down.
Three years ago, sina.com.cn launched the " Sina micro-blog " online edition, become portals in the first company to offer micro-blog service website, micro-blog officially entered the Chinese Internet mainstream view, Tencent, Netease, Sohu and other large web portals have joined this new position, to create a new marketing platform. While sina.com.cn with strike first to gain the initiative by laying a large user base, development is swift and violent, so far the number of registered users has more than 300000000 people, the number of official micro-blog has reached 171500. According to the second quarter of this year earnings disclosure Sina micro-blog, its average daily active users increased by 21%, reaching 36500000, contributed 10% of the revenue, tens of millions of dollars. For a time, micro-blog has become " the pulse of the planet ". And at the enterprise level, micro-blog marketing network marketing as one of the new tool, more attention.
By 2012, the micro-blog platform competition is reached a white-hot stage, the move of frequency, in the mainstream media and the line of advertisement of strong competition, make eye dazzling advertisement. However, Twitter and Facebook compared with overseas, the domestic micro-blog still exists in social and business of the two big short board. The former five years did not achieve the micro-blog real commercial, so the latter need how long?
I noticed while they focus on how commercial advertisers micro-blog, eyeing the marketing heavily on time, many people have made mistakes, that is the equivalent of micro-blog social media marketing marketing. In fact, micro-blog marketing, has encountered some problems, such as increasing zombie fans raging and users for the micro-blog excessive enthusiasm has a fever, how to better commercial? In the Internet, has a good user base, and may be in the commercial has new breakthrough on social media, in addition to micro-blog, should also include the school network, Baidu Post Bar, such as happy net post bar, of which the longest, today still keep the heat on the post bar, the commercial operation in many industry insiders it is a worthwhile direction.
On the post bar had to mention was born in which the network " the first God's post " -- " Jia Jun Peng your mother call you to go home to eat ", which is similar to the version we still have heard, this post was in Baidu Post Bar issued within 6 hours received more than 39 hits, more than 17000 net friend receipt. And Li Yi. " I protect the ball like Henry, " thunder three giants. " Gigantic loser culture ", " careless root " and " high Shuai Fu " and so on.
Recently, my collection of London during the Olympic Games media data, also pay attention to the post bar performance. The live post cumulative traffic over 700000000, equivalent to t, he average Chinese netizens point 1.3, " a word of blessed Liu Xiang " message stick hits close to 200000000, breaking the Baidu Post Bar single stick hits new record, and won the " gold medal of honor " Chen Yibing in an interview with the CCTV, ever also specially mentioned the post bar Baidu users of long-term support. In view of this, Baidu Post Bar flow and user influence can not be ignored.