Although this month, Procter & Gamble China area were also responsible for the domestic media reporters that " direct contractile traditional advertising " rumors, but looked from the present situation, the former is the most ostentatious wealth has already begun in global ad marketing budget.
According to foreign media reports, last week ( November 15th) held its annual meeting in the analysis, the world's largest advertisers Procter & Gamble Company confirm, will no longer be unlimited increase advertising costs. As companies cut spending part of the plan, Procter & Gamble Company CFO Jon Moeller in the United States of America conference in the Cincinnati analysts and investors said, P & G will further cut its marketing Service Corporation, reduce cost and reduce the number of agents unnecessary promotional activities, in order to make the marketing costs of $1000000000 5 years, global spending time reduced by 10000000000 dollar.
Advertising and marketing expenses of Procter & Gamble 's third big spending, while P & G has been trying to reduce these expenses, but last year, P & G in AD and non-AD marketing investment is still up to $13700000000. Relative to the decline in sales, P & G was publicly demonstrated a more firm attitude.
Advertising expenditure
Cut down expenses of $1000000000 as part of a plan, Procter & Gamble in advertising and marketing field will need to " fewer, but larger in the global spread of advertising creative, rather than multiple regions of different brand strategy ", which means " through the abandoned without value" marketing campaign, P & G will be in the world needs less number of Proxy Companies.
For example, Saatchi & Saatchi pampers to create a global point already from 8 down to two; the Australian Grey Global Corporation as Febreze launched the brand has been conceptualized as the global strategy in 9 in 3 regions of the country were put in; similarly, Tide has in the United States on the three campaign are all integrated in the " My Tide".
In addition, 2012 Olympic marketing, Old Spicy in the network quickly walk to Procter & gamble on to the Internet media value with confidence, it is understood, the future P & G will cut costs shifted to more effective digital and social media.
Febreze:Breathe Happy
The blindfolded people into dirty house, because Febreze taste masking of the house was the odor, people think in a better environment, when the mask is off of that moment, everyone was shocked.
Non ad spending
Greater spending cuts will be manifested in the advertising field, such as the removal of unnecessary promotions and reducing marketing a number of service providers.
It is understood, P & G part of this advertising spending in the last year of $4000000000. P & G Brand Construction official Marc Pritchard said at the meeting, reduction of advertising investment field will provide more opportunities than advertising expenses. Because of advertisement investment just by optimizing the management and reasonable investment, can achieve very good broaden sources of income and reduce expenditure purpose.
5 years ago, P & G has been marketing a number of service providers decreased from 20000 to 13000, but the Pritchard said at the meeting, the number is still " too much ", and hope that the future will further reduce.
Not necessary promotional activities include a coupon, in-store promotion, free gifts such as promotional will also be reduced. Pritchard said: " we don't need this promotional activities, they will not increase brand value "
Layoffs
As of June 30th 2013 before the end of next year, P & G in the world will cut 5700 jobs, the job cuts are steadily. In this second conference, once again announced that it will continue to global layoffs, estimated in the future three years will be an annual reduction of 2%-4% jobs, or jobs 1000-2000. In the subsequent press conference, CFO Jon Moeller said it cut about 1000 jobs is the marketing staff, including the North American market.
It is understood, Procter & Gamble Company has been from the investment side pressure, in addition to cut spending, Procter & Gamble at the meeting said, will increase product lines with respect to innovative research and development as well as a part of the brand campaign early next year. Such as the Renaissance Olay newborn skin series product line, use the Department of dermatology that Gillette new Fusion ProGlide series as well as for sensitive skin male designed Mach 3 blade.
By 2016, Procter & Gamble will realize global business to cut costs $10000000000, cuts through the indirect costs, reduce supply chain cost and improve marketing efficiency of budget expenditure to achieve this goal.
Source: advertisement door
According to foreign media reports, last week ( November 15th) held its annual meeting in the analysis, the world's largest advertisers Procter & Gamble Company confirm, will no longer be unlimited increase advertising costs. As companies cut spending part of the plan, Procter & Gamble Company CFO Jon Moeller in the United States of America conference in the Cincinnati analysts and investors said, P & G will further cut its marketing Service Corporation, reduce cost and reduce the number of agents unnecessary promotional activities, in order to make the marketing costs of $1000000000 5 years, global spending time reduced by 10000000000 dollar.
Advertising and marketing expenses of Procter & Gamble 's third big spending, while P & G has been trying to reduce these expenses, but last year, P & G in AD and non-AD marketing investment is still up to $13700000000. Relative to the decline in sales, P & G was publicly demonstrated a more firm attitude.
Advertising expenditure
Cut down expenses of $1000000000 as part of a plan, Procter & Gamble in advertising and marketing field will need to " fewer, but larger in the global spread of advertising creative, rather than multiple regions of different brand strategy ", which means " through the abandoned without value" marketing campaign, P & G will be in the world needs less number of Proxy Companies.
For example, Saatchi & Saatchi pampers to create a global point already from 8 down to two; the Australian Grey Global Corporation as Febreze launched the brand has been conceptualized as the global strategy in 9 in 3 regions of the country were put in; similarly, Tide has in the United States on the three campaign are all integrated in the " My Tide".
In addition, 2012 Olympic marketing, Old Spicy in the network quickly walk to Procter & gamble on to the Internet media value with confidence, it is understood, the future P & G will cut costs shifted to more effective digital and social media.
Febreze:Breathe Happy
The blindfolded people into dirty house, because Febreze taste masking of the house was the odor, people think in a better environment, when the mask is off of that moment, everyone was shocked.
Non ad spending
Greater spending cuts will be manifested in the advertising field, such as the removal of unnecessary promotions and reducing marketing a number of service providers.
It is understood, P & G part of this advertising spending in the last year of $4000000000. P & G Brand Construction official Marc Pritchard said at the meeting, reduction of advertising investment field will provide more opportunities than advertising expenses. Because of advertisement investment just by optimizing the management and reasonable investment, can achieve very good broaden sources of income and reduce expenditure purpose.
5 years ago, P & G has been marketing a number of service providers decreased from 20000 to 13000, but the Pritchard said at the meeting, the number is still " too much ", and hope that the future will further reduce.
Not necessary promotional activities include a coupon, in-store promotion, free gifts such as promotional will also be reduced. Pritchard said: " we don't need this promotional activities, they will not increase brand value "
Layoffs
As of June 30th 2013 before the end of next year, P & G in the world will cut 5700 jobs, the job cuts are steadily. In this second conference, once again announced that it will continue to global layoffs, estimated in the future three years will be an annual reduction of 2%-4% jobs, or jobs 1000-2000. In the subsequent press conference, CFO Jon Moeller said it cut about 1000 jobs is the marketing staff, including the North American market.
It is understood, Procter & Gamble Company has been from the investment side pressure, in addition to cut spending, Procter & Gamble at the meeting said, will increase product lines with respect to innovative research and development as well as a part of the brand campaign early next year. Such as the Renaissance Olay newborn skin series product line, use the Department of dermatology that Gillette new Fusion ProGlide series as well as for sensitive skin male designed Mach 3 blade.
By 2016, Procter & Gamble will realize global business to cut costs $10000000000, cuts through the indirect costs, reduce supply chain cost and improve marketing efficiency of budget expenditure to achieve this goal.
Source: advertisement door