Coca Cola to encounter the Wahaha to compete head-on
Distance Spring Festival still has less than a month, representatives of overseas competition between Coca Cola beverage enterprises and representatives of the Chinese beverage industry Wahaha increasingly fierce. In the new year, a copy of each other to the countryside, posterior; a town, grab the other sites. At present, the two enterprises in the channel construction intersection, competes in many categories.
Coca Cola China in January 7th in response to the "daily economic news ( micro-blog ) " reporter the interview said, following the Coca Cola investment reached 1000000000 yuan in Yingkou new factory in March last year after formal operation, the new Shijiazhuang bottling plant will begin operations in the fall, as their investment, including the establishment of new plant on the market and mining two or three line city and rural market potential is a part of the.
Wahaha's success, largely in the three line of the city and rural market successfully, and Coca Cola plans for this year is to copy the Wahaha posterior. This reporter learned that, as early as in 2011, Coca Cola has launched the channel sink "countryside ", according to the plan, Coca Cola in 2012 to 2014 three years to the Chinese market to raise $4000000000, including the establishment of a new plant investment, on the market and mining two or three line city and rural market potential, innovation and full range of drinks boosting strategy.
He worked for the Coca Cola Co, the Jun and consulting partner Yan Qiang told " daily economic news " interview with reporters, Coca Cola city share has been relatively high, to have a greater breakthrough in sales, to increase channel cover into the blank market.
With the very Cola in rural market success Wahaha is turning to the city, but in the first few years, the siege plan progress Wahaha is not smooth. In this regard, Yan Qiang said, " Wahaha had proposed to the city, but has been difficult, rival brilliant. The other is the consumer awareness and brand construction also requires a process. "
But in recent years, with the introduction of Wahaha nutritional express, opening force, activation products, and continuously invest in brand building, product marketing, changed the situation. " Nutrition express, Qili products help Wahaha in city feet. " Logix Consulting Director, general manager Gao Jianfeng told the " daily economic news " reporter, at the same time, nearly two years the Wahaha brand image has been greatly improved.
Gao Jianfeng said, the advantage is Coca Cola sales channel, big city stores relatively strong; while Wahaha had advantage is the city in rural areas and two or three lines. Yan also said, " Coca Cola and Wahaha different emphasis, but with their own development, to the adjustment of the development of a certain stage is inevitable. "
Source: Daily Economic News Author: Wang Xia