In January 31st, the lost and Wanglaoji " advertisement ". On February 4th afternoon 14 point, two hours, add in the official micro-blog micro-blog bursts of four to respond. As of 5 morning 8 points, the four micro-blog is forwarded 34951 times, 9270 times the direct comments.

Sorry, I bully you?
The four micro-blog is actually a group of creative graphic. The picture of the protagonist is a lovely but don't know why I cry bitter tears of the little boy, like being away beloved toy like that. With " sorry " appeal, let the audience thought immediately JDB and Wanglaoji trademark dispute and just drop the " advertisement ".
Obviously, no words to the little boy, pocketed the sympathy, the netizen almost one-sided support jdb. The Liu Jia 6699 ridicule, should add a creative, copy is " sorry, although the names are taken out by you, I was the first sales ".
Who better understand consumer?
Compared with the past, especially domestic brands brand in the face of public relations problems, in a statement it neither painful nor itching. But this time, the reaction than most people expected. A group of four creative, replace an official statement in the past, let netizen hooked. Have to say, this is a good case for other brands to follow.
The netizen points out, JDB is supported, and private enterprises with state-owned enterprise identity opponent called " the country back into " the background of the relevant. In the creative, JDB also intends to touch this. But this only shows that, the more understand the netizens think. In this regard, Kata Baoyuukatsu Wong Lo Kat better.
Return to the product, the netizen thinks, a lot better than the Wanglaoji drink. This is reminiscent of Coca Cola and Pepsi 's story. In fact, for any kind of beverage products, " good " is not an absolute parameters, it is difficult to decide, who better to drink.
The competition is just beginning
In all kinds of criticism, ridicule, or copycat imitation, JDB seems to have won the battle field name. But whether marketing can do some introspection: first, brand name or trademark protection oversight in where? How to fix? Second, the core advertising campaign is a war of words or to communicate with consumers, how to communicate effectively? Third, the brand to win the consumer's attention, how to keep consumers favor?
Even if is the first national sales of herbal tea brand, whether it is the past " Wong Lo Kat " or the " add ", but more awake: JDB and Wong Lo Kat battle is not over, even just a start. In the terminal, the township in the three or four line or four or five line city, Wang Laoji have enough living space. Who can cover the whole of China?
Author : Plum network
Photograph: JDB herbal tea