"There are many small but beautiful brand mobile phone market, do not have to have a fairly large-scale sales (to survive)." Konka mobile phone chairman Li Hongtao said, Konka mobile phone survival "has a certain pressure", but due to find the balance point, they still maintained more than 10% of the gross margin.

Li Hongtao said that the "balance point", is to find a specific target consumer group in certain market. For example, in China the four or five line of the city, township and village, a group of "silent majority", they are more willing to buy store sales of "high profile", looks beautiful, the price is not high mobile phone, especially those who make known to every family brand.

This is why in the domestic first-line brand mobile phone date is not good situation, BBK, TCL, Konka, Hisense these three or four line brand mobile phone can survive -- the old brand of these well known, no matter how in the competition of the survival of the state, at least for China's most grass-roots people, or trustworthy, take "don't think out" lost fan.

As the Gansu Tianshui some mobile phone dealers said, these manufacturers know more of what the four or five line of the city, the rural old people need, more "down to earth", do not worry about selling.

Can not be ignored group background

To survive in the ten years of domestic trouble and foreign invasion, the Chinese mobile phone manufacturer is most.

In more than a decade ago, homebred mobile phone started the first wave of gold rush, panda, Kejian, waveguide, Amoi these brands have a scenery, standing in the front of the market over the same period, and TCL, Konka, Hisense and so on brand.

However, good times don't last long. Due to sensitivity to changes in the market is low, these manufacturers are not in quite a long period of time consciousness to the terminal products with respect to the importance of channel, until around 2003 began to gradually strengthen the mobile phone product promotion, but it was too late.

More unfortunately, those who stand in the peak industry of domestic mobile phone manufacturers, and not be able to effectively solve the problem of lack of core technology, customer service, product backlog serious outbreak, the turnover of capital tension and so on. Including Kejian, waveguide, the first generation of domestic mobile phone manufacturers under the cruel competition gradually into a passive or even long-term losses.

Almost at the same time, the foreign mobile phone manufacturers began to occupy the Chinese market. The most powerful among the Nokia -- the mobile phone manufacturers have higher depending on product quality, excellent price, strong sales channels and brand effect is good, the Chinese consumer market penetration into all levels including rural, occupy the majority share of the Chinese mobile phone market.

In the domestic trouble and foreign invasion, the first generation of domestic mobile phone brand difficult to continue, the majority of mobile phone market gradually fade out, but there are also a part of the situation is relatively good and survive, including the TCL, konka.

Long-term focus of domestic mobile phone industry analysts generally believe that, unlike the domestic competitors have fallen or fade out the market, TCL, Konka mobile phone mobile phone, Hisense mobile phone has been able to survive so far, largely benefit from their "large electronic products group" background, and its relatively strong financial resources of the group.

That is to say, when the mobile phone business decline, these enterprises can use appliances product their holds in the domestic consumer market visibility. Because of this, when a new generation of domestic brand mobile phone rise, the mobile phone business is also able to stage a comeback.

Looking for living space in the four or five line of the city

The intelligent machine update in mobile phone market from the function of machine, a new generation of domestic mobile phone gradually active up. Which includes not only survive on the generation of TCL, Konka, Hisense, BBK, including new force of millet, including volume ranks among the world's top five Huawei, zte.

These active in the intelligent mobile phone market vendors food cake, in their different ways but at the same time, they inevitably encountered new difficulties, especially over a million single product sales, Huawei, ZTE, Lenovo, coolpad. However, with the international giants like Samsung, apple, even compared with the Nokia, Motorola decline, LG, brand effect of the domestic mobile phone manufacturers are also very weak.

Brand effect is weak, so that these "don't worry about sales" of the domestic mobile phone manufacturers to enter the high-end market of the day is not easy. On one hand, product configuration and users of these firms experience need to be infinitely close to Samsung, apple, on the other hand, they also have to explore the high-end market in a relatively low price to the user, and stressed that "high price in the sales promotion".

Unlike Huawei, ZTE, Konka, BBK, Hisense, TCL, the competition in the round by group background survive, began looking for a space for one person in the smartphone market makers, choose another path -- in the consumer market for the "silent majority", also is the four or five line of the city, township in the countryside, the most common consumer groups.

In this group, for these firms benefit obviously. According to the Tianshui mobile phone dealers, they are in the process of selling the brand mobile phone, need not experience to the local people into the so-called brand value, the user, only need to continue to emphasize