2014 year since, from traditional media line of business staff, most of the information obtained is not difficult, ah, no advertising customers.

Ask everyone can't help, advertising where to go? Advertising where to go? The traditional media advertising real "spring fever" from the beginning of 2014.

At the same time, frontline operational staff also back two important information, the whole advertising clients, investment is not reduced, but more to the new media, data and CTR, Nelson and other monitoring structure consistent with the conclusion; second, the advertising pork money no, every dollar investment to bring direct sales as the goal, the real advertising sales times ahead.

Advertising in the variable, dissemination of ecological change

The retrospect media advertising market this years, enterprise's advertising investment to support the traditional media, including print, every kind of traditional media in certain stage of prosperity, now with the birth of the new Internet media and the impact, the traditional media advertising revenue relentless flowing into the new Internet media pocket.

Such as advertising effect is not good, cannot offer the real advertising effectiveness data such as traditional media competitive disadvantage, but also in the competition of new media and Internet advertising business congenital disadvantage, however today from the advertisement effect in terms of traditional media and new media and new media today, one can see the advertising budget to flow between the several media forms, also saw a changing evaluation standard of advertising effect, associated with the media ecology change.

Four steps to achieve the effect of advertising

The traditional advertising dissemination, to reach the final sales to go through four steps probably, i.e. display, reach, influence, sales, and provide different media forms of media services are trying to finish the four basic steps, some forms of media can only be completed several cannot complete all steps, to achieve the ultimate to achieve the sales.

The historical evolution of advertising effect

1: traditional media (the case of printed media), the basic can be printed with advertisements issued implementation shows and reach the ground, if the advertising content is read, can achieve the effect, and reach a sale or not to learn, or provide accurate data information. Visible although print advertising can finish the advertising propagation of multiple steps, but each step of situation and the specific effect of the lack of assessment can be quantified is its inherent disadvantages.

1.5: the Internet new media (Internet advertising to PC as an example), the advertisement is in the electronic